URL shorteners convert regular URLs into more condensed formats. They are used to turn a long URL into a shorter one. There are a lot of options for shortening your links and some even provide analytics on your clicks which will help you improve your marketing strategies and learn what’s performing well and what’s not.
Bitly is one of the most popular link shorteners. you can track how many clicks your shortened links receive, plus bookmark and organize your links on your own personalized Bitly dashboard.
You can shorten URLs to make them easier to share using the Google URL shortener. You can see how many people have clicked on your URL by visiting goo.gl
TinyURL is a free service and one of the first link shorteners to be used widely on Twitter. With TinyURL, you can actually customize the end letters and numbers as an option.